Oringo
ORINGO's 17th Anniversary: A Step, A Journey
17 years, in a blink of an eye, yet seemingly a long river in a journey. ORINGO, over these 17 years, hasn’t just been selling shoes, but an attitude towards life – a confidence that "this moment is yours". Celebrating brand milestones is always filled with joy and nostalgia. Every year added to a brand's life is not just an appreciation of its existence; it's about the journey, learning curve, and purpose. This year, ORINGO marks its 17th anniversary by integrating dynamic visuals with a compelling message into an art piece.
When Art Meets Business
The project, named "ORINGO_17th Anniversary Dynamic Visual Production", is a colossal collaboration of talent. Presented by ORINGO, the film is a collaborative effort between word-of-mouth advertising OOAD and production company TypeX New Visual Tech Ltd. Under the guidance of JYUN CHANG and the contribution of a team comprised of artists, producers, and technicians, the project aims to narrate a tale of versatility and resilience. Do you recall your first pair of loafers? Worn on numerous important occasions, becoming an indispensable character in the story of your life? ORINGO's message to every customer is: Every step is worth remembering; every moment is your story.
Capturing the Essence of 17 Years
The main objective is to represent the brand's 17-year history and its products through the physical performances of two artists. Furthermore, this film also serves as a medium to expand its consumer base, leveraging the partnership between OOAD and ORINGO's co-founders. For this special 17th anniversary, ORINGO offers a short film on dynamic visual art, but every frame is a tribute to these 17 years.
ORINGO's 17th Anniversary: A Step, A Journey
17 years, in a blink of an eye, yet seemingly a long river in a journey. ORINGO, over these 17 years, hasn’t just been selling shoes, but an attitude towards life – a confidence that "this moment is yours". Celebrating brand milestones is always filled with joy and nostalgia. Every year added to a brand's life is not just an appreciation of its existence; it's about the journey, learning curve, and purpose. This year, ORINGO marks its 17th anniversary by integrating dynamic visuals with a compelling message into an art piece.
When Art Meets Business
The project, named "ORINGO_17th Anniversary Dynamic Visual Production", is a colossal collaboration of talent. Presented by ORINGO, the film is a collaborative effort between word-of-mouth advertising OOAD and production company TypeX New Visual Tech Ltd. Under the guidance of JYUN CHANG and the contribution of a team comprised of artists, producers, and technicians, the project aims to narrate a tale of versatility and resilience. Do you recall your first pair of loafers? Worn on numerous important occasions, becoming an indispensable character in the story of your life? ORINGO's message to every customer is: Every step is worth remembering; every moment is your story.
Capturing the Essence of 17 Years
The main objective is to represent the brand's 17-year history and its products through the physical performances of two artists. Furthermore, this film also serves as a medium to expand its consumer base, leveraging the partnership between OOAD and ORINGO's co-founders. For this special 17th anniversary, ORINGO offers a short film on dynamic visual art, but every frame is a tribute to these 17 years.
ORINGO's 17th Anniversary: A Step, A Journey
17 years, in a blink of an eye, yet seemingly a long river in a journey. ORINGO, over these 17 years, hasn’t just been selling shoes, but an attitude towards life – a confidence that "this moment is yours". Celebrating brand milestones is always filled with joy and nostalgia. Every year added to a brand's life is not just an appreciation of its existence; it's about the journey, learning curve, and purpose. This year, ORINGO marks its 17th anniversary by integrating dynamic visuals with a compelling message into an art piece.
When Art Meets Business
The project, named "ORINGO_17th Anniversary Dynamic Visual Production", is a colossal collaboration of talent. Presented by ORINGO, the film is a collaborative effort between word-of-mouth advertising OOAD and production company TypeX New Visual Tech Ltd. Under the guidance of JYUN CHANG and the contribution of a team comprised of artists, producers, and technicians, the project aims to narrate a tale of versatility and resilience. Do you recall your first pair of loafers? Worn on numerous important occasions, becoming an indispensable character in the story of your life? ORINGO's message to every customer is: Every step is worth remembering; every moment is your story.
Capturing the Essence of 17 Years
The main objective is to represent the brand's 17-year history and its products through the physical performances of two artists. Furthermore, this film also serves as a medium to expand its consumer base, leveraging the partnership between OOAD and ORINGO's co-founders. For this special 17th anniversary, ORINGO offers a short film on dynamic visual art, but every frame is a tribute to these 17 years.
ORINGO's 17th Anniversary: A Step, A Journey
17 years, in a blink of an eye, yet seemingly a long river in a journey. ORINGO, over these 17 years, hasn’t just been selling shoes, but an attitude towards life – a confidence that "this moment is yours". Celebrating brand milestones is always filled with joy and nostalgia. Every year added to a brand's life is not just an appreciation of its existence; it's about the journey, learning curve, and purpose. This year, ORINGO marks its 17th anniversary by integrating dynamic visuals with a compelling message into an art piece.
When Art Meets Business
The project, named "ORINGO_17th Anniversary Dynamic Visual Production", is a colossal collaboration of talent. Presented by ORINGO, the film is a collaborative effort between word-of-mouth advertising OOAD and production company TypeX New Visual Tech Ltd. Under the guidance of JYUN CHANG and the contribution of a team comprised of artists, producers, and technicians, the project aims to narrate a tale of versatility and resilience. Do you recall your first pair of loafers? Worn on numerous important occasions, becoming an indispensable character in the story of your life? ORINGO's message to every customer is: Every step is worth remembering; every moment is your story.
Capturing the Essence of 17 Years
The main objective is to represent the brand's 17-year history and its products through the physical performances of two artists. Furthermore, this film also serves as a medium to expand its consumer base, leveraging the partnership between OOAD and ORINGO's co-founders. For this special 17th anniversary, ORINGO offers a short film on dynamic visual art, but every frame is a tribute to these 17 years.
ORINGO's 17th Anniversary: A Step, A Journey
17 years, in a blink of an eye, yet seemingly a long river in a journey. ORINGO, over these 17 years, hasn’t just been selling shoes, but an attitude towards life – a confidence that "this moment is yours". Celebrating brand milestones is always filled with joy and nostalgia. Every year added to a brand's life is not just an appreciation of its existence; it's about the journey, learning curve, and purpose. This year, ORINGO marks its 17th anniversary by integrating dynamic visuals with a compelling message into an art piece.
When Art Meets Business
The project, named "ORINGO_17th Anniversary Dynamic Visual Production", is a colossal collaboration of talent. Presented by ORINGO, the film is a collaborative effort between word-of-mouth advertising OOAD and production company TypeX New Visual Tech Ltd. Under the guidance of JYUN CHANG and the contribution of a team comprised of artists, producers, and technicians, the project aims to narrate a tale of versatility and resilience. Do you recall your first pair of loafers? Worn on numerous important occasions, becoming an indispensable character in the story of your life? ORINGO's message to every customer is: Every step is worth remembering; every moment is your story.
Capturing the Essence of 17 Years
The main objective is to represent the brand's 17-year history and its products through the physical performances of two artists. Furthermore, this film also serves as a medium to expand its consumer base, leveraging the partnership between OOAD and ORINGO's co-founders. For this special 17th anniversary, ORINGO offers a short film on dynamic visual art, but every frame is a tribute to these 17 years.
Inspiration Behind the Scenes
Drawing inspiration from the versatile pairing of formal and casual wear of loafers, two celebrity performers were hired: former Cirque du Soleil artist Chen Xinghe and ex-performer Yang Shihao, whose hula hoop performance on "America's Got Talent" stunned the audience. These artists embody the dual lives of performers – the glamour and allure on stage, and the casual, mundane life off stage. They're the perfect choice to display the dynamic nature of the loafers – suitable for high-intensity performances and everyday fashion. The message? "This moment is yours". Whether you're on stage for 10 minutes or practicing behind the scenes for 10 years, you're the best representation of yourself. Moreover, the impressive performers, Chen Xinghe and Yang Shihao, embody the footsteps of the loafers in our lives, whether formal or casual, always comfortable and adept. They offer more than a performance – they interpret a way of life.
Challenges and Creative Decisions
The project wasn’t without its challenges. Ensuring the performers were comfortable was paramount, especially since they were accustomed to specific footwear for their acts. Given the slicker leather sole of loafers, there were concerns about their suitability for performances. However, after thorough testing and rehearsals, the artists seamlessly incorporated them into their acts.
The central theme of "this moment is yours" offers a vast canvas. After extensive discussions, the team settled on the keywords: "momentary sensation" or "feeling of the now". This concept permeated the visuals, focusing on the performer's "moment". That phrase, "this moment is yours", isn't just a hollow slogan but the philosophy ORINGO wants to convey: Every step is your choice; every moment is your life. When you step into those familiar loafers again, think about the stories you've experienced. Aren't they also filled with "momentary sensation"? This moment is yours, and also the 17 years ORINGO has shared with you. This moment, let's celebrate once more, not for anything else, but for this beautiful journey. This 17th anniversary celebration is not just a commemoration. It's about storytelling, evolution, and most importantly, defining our moments. "This moment is yours" – this moment truly belongs to us.
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