Summary

Our friend Gogoro always brings us challenges. The Pink series was no exception. The most challenging project OOAD have done. Twice! 

As a long-term partner with Gogoro, we were aware that the unique scooter market in Asia was generally biased to male preferences. Also, the Gogoro brand and products were positioned as high tech consumer electronics. So for the majority, it's not a surprise that every agency was trying to sell cool new tech gadgets. 

But not us! And neither Gogoro. 

Gogoro developed a lighter and friendlier scooter for neutral riders who did not see them as high tech geeks or a Gen Z hipster. At the time of the market emotion, everyone just wanted to experience the new type of ride but didn't get the reason to get one, rationally or emotionally.

So then, we bring up the idea of removing prejudice and going beyond stereotypes. So we created the Pink series. 

Pink was the project we succeeded in expanding the broader range of our client's consumers. Increased over 200% of Gogoro 2 Delight sales and obtained over 2 million youtube views. We present that Gogoro was not only focusing on technology, that was a company that built a better society.

What we've done

1. Creative Direction

2. Art Direction

3. Video Production

4. Photography

5. Post-Production

6. Content Management

7. Display Media Design