Urban mobility

In 2020, Gogoro launched its new urban mobility vehicles. The Gogoro eeyo, A new generation of electric bicycle.

For us, this was a fun one. We were happy to built this strong brand with Gogoro together. We know where Gogoro's target audience is: young urban professionals because they've been a long-term client of ours. And, more especially, stylish urban professionals who desire a new lifestyle for their daily commute.

What we've done

1. Creative Direction

2. Photography

3. Post-Production

All about lifestyle.

Gogoro eeyo came to us with a marketing brief — they wanted to create a multipurpose film aimed at people considering a purchase. Gogoro eeyo wanted to create a content set that was attention-grabbing to work on social media. And where this project really shines is in the lifestyle that we presented. Gogoro eeyo bikes are built (for a new way to live in urban lifes) and we wanted to represent those lifestyles in a way that resonated with people — like you feel you live in the life with Gogoro eeyo. We were very lucky to have an amazing team of artists work on this project.