50 years of classics.

The 911 has a unique iconography that has even found its way into the collective memory and consciousness. Only a few vehicle models have managed to become such an automotive icon. It is not only a benchmark for other sports cars in terms of its driving dynamics: an essential part of the 911 legend is undoubtedly the timeless design of the model line. Taiwan was one of the first Asian markets to introduce Porsche. On the 50th anniversary of Porsche in Taiwan, we were happy to present the beauty of Porsche 911.

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OOAD's passionate team with many years of experience creating iconic imagery for global brands, agencies and photographers. The virtual and the real world were connected through our integrated production process, creating more imagination for artists and our clients.

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What we've done

1. Art Direction

2. Photography

3. Post-Production

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Capturing the sensation, recreate the soul of Porsche 911.

As one design critic once said, many people even consider it the "perfectly proportioned sports car". So, to capture the feeling of perfect proportion, our team develope a process that combines virtual and physical to bring imagination to real life. Without a doubt, Ferdinand Alexander Porsche was onto something special when he designed the 911. While we were shooting, when the first light turned on, we sensed the uniqueness of this vehicle. The iconic stream shape was lightened up by a light reflection on the top of its back. We realized that we were creating a new page of this timeless design from that moment.

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Future of automotive imagery.

To bring this studio shoot to reality, the OOAD collaborated with Barker Production. Many of the vehicle lighting and studio effects were not practical in many instances. We came in to extract the beauty of 911 to go above the limit. The OOAD automotive team aimed to create a look that communicated the sensation of driving such a magnificent car. As a result, we developed a classical setting with a dark tone that provided just the proper amount of touch to such an attractive car. With the OOAD automobile team's precision and meticulous pixel work, mood-enhancing grading and color consistency, and the mythical atmosphere, its result is mind-blowing.