Embracing the Challenge

Gogoro consistently pushes boundaries, and the Pink series was a testament to that spirit. As OOAD's most challenging endeavor yet, we recognized the scooter market's male-centric bias in Asia. While most viewed Gogoro as a high-tech gadget brand, we saw an opportunity to redefine and broaden its appeal.

‍

‍

‍

A New Vision for Scooters

While the market was saturated with scooters tailored to tech enthusiasts and the younger generation, Gogoro had a different vision. We collaborated to introduce a scooter that wasn't confined to stereotypes. The Pink series was born, a symbol of versatility and inclusivity, appealing to riders who sought more than just a tech gadget or a trendy accessory.

‍

‍

‍

Impactful Results

The Pink series was more than a campaign; it was a movement. We achieved a staggering 200% increase in Gogoro 2 Delight sales and garnered over 2 million YouTube views. But the real success? Demonstrating that Gogoro was a brand committed to fostering a better, more inclusive society.

‍

‍